Friday, June 02, 2006

A Convenient Marketing Truth

"An Inconvenient Truth" is a model of modern marketing case study in the making according to Rohit Bhargava of Influential Interactive Marketing. He breaks down his reasons for the eadvocacy campaign's success to come: :::[The Marketing of "An Inconvenient Truth"]
  1. The online pledge
  2. The parter email outreach
  3. High impact online advertising
  4. The personal and custom content
  5. Email reminders
I am happy to promote the documentary:



And there are thousands of us. All it takes to turn a documentary viewer into a candidate for Bhargava's eadvocacy is the dropping of a simple link to :::[http://www.climatecrisis.net/] in a comments section, or even the reader's own blog.

The first weekend box office results are in:

The final box office for the 4-day Memorial Day weekend was $367,311 in only four theaters in New York and Los Angeles. The per screen average was a record-breaking $91,827. Total box office to date in the first 6 days is $490,860.

An Inconvenient Truth expands in New York and Los Angeles this Friday (6/2) and opens in select theaters in Boston, Chicago, Dallas, Philadelphia, San Francisco, San Jose, Seattle, Toronto and Washington D.C.

So if any of you live in any of the above cities get onto the climatecrisis.net website where you can pledge to be at the opening.

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1 comment:

Vincenze said...

Hi God, it's been a while.