It takes Time to acknowledge climate change.

TIME Magazine has finally got around to reporting the deplorable state of the globe with it's new issue on global warming, called "BE WORRIED. BE VERY WORRIED".

If TIME Magazine is this worried, then it may convince other conservative mainstream media that we need to put more effort into mitigating the extreme effects of global warming, and definitely more than simply relying on yet-to-be-developed technologies to save the planet.

The first time I took notice of TIME Magazine was an article on the decoding of DNA by Watson and Crick 20 years ago or more. I loved the layout of that article, and savoured every fact and graphic. It was exciting news, the helix-structure, but this latest edition will not be exciting, other than for the fact that awareness it starting to take root. For those who had their doubts about the seriousness of global warming I imagine it will be alarming.

So I set off to my newsagent and discovered that TIME Australia is not running the article in their March 27 edition. Bugger. It had better be in the next edition or they should be worried. Very worried.

The blurb is interesting.

Eighty-five percent (85%) of Americans say global warming is probably happening, according to a new TIME magazine/ABC News/Stanford University poll, out Sunday, March 26th. A vast majority of respondents (88%) think global warming threatens future generations. More than half (60%) say it threatens them a great deal. About four-in-ten (38%) feel that global warming is already a serious problem, 47% feel that it will be in the future. TIME's special 26-page cover story, 'Be Worried. Be Very Worried,' hits newsstands Monday, March 27th.

I had assumed that most Americans did not think it was probably happening, given their government's lack of participation in emissions programmes. I am even more confused now. If 88% think it threatens future generations, where are the groundswell of popular effort to kick their presidentially declared oil addiction? Remember 72% of of Americans thought Saddam was involved in 9/11 and they invaded, where is the war footing against this threat to their future generations?

Tags: Global Warming, Climate Change, Media, News, Politics