Tuesday, October 02, 2007

GetUp! gets $250K to put down Government climate campaign

Story so far ... John Howard, the Australian Prime Minister, still hasn't made that trip to the Governor General to call the election date. That's because he is so far behind in the polls that he is foisting every bit of taxpayer funded pro-Government advertising he legitimately can while the election hasn't been called. Kevin Rudd, leader of the Labor opposition, is saying the Liberal's spend is $1 million a day.

But, the air-time assault is annoying audiences, to the tune of $243,900. That's how much money Australians have given GetUp! Sydney at time of writing, to run the anti-ad below, pointing out that the Government's greenwash media blitz amounts to advertising puffery.

GetUp! bought the following media time during the AFL Grandfinal, smack bang in the ground zero of the Liberal's saturation advertising. It's a goal.

Good on everyone who dipped into their pockets to counteract the misappropriation of their own taxes. It's eye-opening for normally politically-relaxed Australians to see how powerful organised, grass-roots, community activism can be. Here is the time GetUp! bought:

These are the spots GetUp has purchased to show the ad on Saturday's AFL

AFL Grand Final in Melbourne - 15.08pm
AFL Grand Final in Sydney - 14.16pm
Pre-game in Brisbane - 12.07pm
Pre-game in Adelaide - 11.08pm

Based on the overwhelming response we have purchased a further 50 ad slots in Newcastle, Tamworth, the Gold Coast, Lismore, Taree, Coffs Harbour, Canberra, Wollongong, Albury, Shepparton, Ballarat, Bendigo, Gippsland, the Sunshine Coast, Rockhampton, Toowomba, Cairns, Bundaberg, Townsville, Mackay, Darwin, Launceston and Hobart. There are none left in WA.

Technorati Tags

No comments: